Description
In a highly competitive environment, companies in the industry must have strategic concepts to transform their businesses to overcome new challenges and gain a competitive edge. This e-book presents a sample transformation strategy concept applied to SAAB Automobile AB.
In its simplest form, business transformation involves a set of actions taken to take a business from an undesired situation to a desired state in its industry segment. The proposed 10-year transformation strategy of SAAB in this paper begins with a general overview of the transformation concept, followed by a historical snapshot of SAAB. SAAB Automobile AB was an original Swedish company founded in the 1930s and entered the U.S. market in the late 1950s.
